Is Content Still the King in SEO?
Yes, there is no doubt that the content is the one which is capable of influencing a visitor and converting that visitor into a customer. So, you still need to take care of your website/blog content. In this article we will try to explain the process of how to manage and create your content to maximize your search engine traffic.
Those who are dedicated to search engine optimization, keep in mind that we are just providing tips to maximize your search engine traffic, not miracles and paranormal phenomena.
So the first thing you need to understand is that you need to create content on your website and ensure that the content grow continuously. You must ensure that in every month there should be an increase in the indexed pages of your website. So, you need to define your content strategy, i.e. how you to write and how often.
Once we know what you write, you have to organize it within your site, create a navigation structure that makes sense to users and search engines. Particularly, you must pay attention of the following:
- Create a navigation structure based on your search typologies of users and not based on your internal organization or your corporate needs.
- Promotes cross-links, which means that content can be accessed with one click deep, using features such as items / products related or highlighting your best sellers or relevant for a certain period.
- Watch the indexing of new content. If you have a content strategy that monitors these new contents, make sure that it becomes a part of search engine indexes as soon as possible. Twit the links from the new contents pages using the social share buttons and use File sitemap.xml to promote good practices that indexing new content.
The HTML Container
Your content should always be within a structure (a container) below, this structure is the HTML that provides meaning (semantic) text, therefore, this structure should be thoroughly studied, clearly establishing the hierarchy of the document (title , header text, footer, related areas…).
Once you have defined the themes that fit to your content strategy, now it’s the time to write your content using the tools like “Google Adwords Keyword Tool”. This tool will help you know exactly what the users are looking for in your niche. You may then write the contents based on those keywords or key phrases to catch those searches.
Also, it is very important to analyze the seasonality of certain keywords and adapt your content to them. For example, if you have a web hosting business and it’s the Christmas, then you should put some content on Christmas and special discount offers for Christmas. It indicates you where you should put the focus of content depending on the season and time of year.
Importance of Title and Meta Description
There are two important key parts ahead in the SEO: Title and Meta Description.
The text is the “title” tag, which is usually the title of the article, which is also the clickable text in blue color that appears in the search engine results and therefore has to be clear and clearly explain the content. So you should pay special attention to the “degree” of your articles, the same as being descriptive and attractive.
The other key text is the “meta description” is the descriptive text that appears below the blue title in the search engines results. This text is increasingly important, because every time users pay more attention to it. This text is not critical to appear above (the “title” itself), but it is critical that users check it. So it must be a simple text, easy to understand, including keywords and particularly that call to action.
Naturalness of the Text
Forget about keyword density, length of 300 characters and write a quality text, concise, simple and as difficult to say exactly what is right, without another word, but without missing anything, do not forget the main function of the text is “conversion” of a visitor into a customer.
Much has been written about how to write for SEO. Just keep in mind one thing, search engines do not buy, the users themselves. So any text designed exclusively for search engines will be a disaster, forget high keyword densities of duplication. Write a quality text, not forgetting to mention the keyword, but without straining.
And remember, use metaphors not mean a better writer, search engines and users like texts generally clear, concise and descriptive. Another obvious rule that you must remember is that if you want someone to come looking for certain words, such words should come out in the text.
Distribution of Content and Links
Do not forget to put the “icing on the cake” rich content you’ve created, sync your strategy links and content distribution in social networking to prioritize content that interest visitors.